TubeMogul sees more than two billion mobile video auctions per week in the U.S. alone. This allows us to observe how a variety of tactics play out in the mobile environment. Our data helps inform brands on everything from media strategy to creative optimization. It allows marketers to build plans with insights into effectiveness by vertical, choose the optimal creative length, guide the design and testing of video creative and target the best devices and geographies.
Powered by that data, this document is a guide for all marketers exploring and expanding into the programmatic mobile space.