In some audiences, the cost per reach of silo plans is more than double the cost per reach when using software to plan cross-screen.
There is a better way to plan cross-screen. Software transforms planning from an infrequent and cumbersome process into a dynamic tool to which marketers always have access. Using software will give advertisers the flexibility to create many plans throughout the year and adjust plans when strategies change.
In this research, we explore what marketers gain by planning cross-screen with software and how benefits differ according to which audience you’re targeting. During the year, there are also a number of instances where marketers can benefit from creating plans. We’ve outlined some of the most crucial times for marketers to turn to software and take advantage of its flexibility and precision.